Building A LinkedIn Profile For Business Success - SEO Matters!

When it comes to LinkedIn, most people think about networking and building relationships.

However, LinkedIn can also be a powerful tool for marketing your business, driving lead generation and sales.

To make the most of LinkedIn, it’s important to understand how to optimise your profile for success.

This means understanding the importance of keywords and SEO on the platform and how you can use them to reach your target audience.

Optimise your profile with the right keywords

Think about it this way: when people are searching for a service on LinkedIn, what terms are they likely to use?

Make a list of these keywords and then check which of those terms are sprinkled throughout your profile.

The keyword list you come up with might have 30 keywords and maybe you find 20 sprinkled through your profile.

Prioritise which term is the most important that you want people to find you for. 

Then work out,where is the most logical position within your profile that this specific term can be a part of.

Steps to find the right keywords to use on your profile

Step 1: Research your industry and target audience. See what terms they're using to find businesses like yours.

Step 2: Use LinkedIn's search bar to see what comes up when you type in different keywords related to your business.

Step 3: Take a look at the profiles of your top competitors. What keywords are they using?

Once you've chosen the right keywords, it's time to start using them on your profile. Here are some places where you can include them:

-Your headline

-Your summary

-Your experience descriptions

-In the skills section of your profile

On LinkedIn you have two audiences to please

The first is the algorithm - if I ran a search and used one of your keywords in my query it'll find you.

The second audience that your business needs to consider is the person searching for you. If they come across a profile and it doesn't make sense, then this is enough of an excuse as any not to continue with their search-and turn back around!

Therefore, include those keywords in sentences that are natural for the reader.

e.g "I help business owners generate sales online using social media".

The right keywords can mean the difference between being found on page 7 or closer to page 1.

Avoid keyword stuffing

If you've ever been tempted to stuff your LinkedIn profile with keywords in an attempt to game the system, resist the urge!

LinkedIn's search algorithm is sophisticated enough to recognise when you're trying to cheat, and you'll be penalised for it.

Besides, using too many keywords makes your profile look spammy and unprofessional.

Instead, choose a few relevant keywords and use them sparingly throughout your profile.

That way, you'll avoid getting penalised by LinkedIn and you'll come across as a credible professional.

Conclusion - Building a keyword rich profile will win you business!

LinkedIn is a powerful tool for business success, and by optimising your profile with the right keywords you can harness that power.

I’ve shown you how to find the right keywords to use, now it’s time for you to put them into practice.

*****

In my online course, "Generate Leads and Sales with LinkedIn", I take you step-by-step through

1. Turning Your Linkedin Profile into a Lead Generation Machine

2. Posting LinkedIn Content That Drives Business

3. Generating More Sales Conversations With LinkedIn.

With almost 3 hours of self-paced video content, this course is perfect for anyone looking to get more out of their LinkedIn presence.

So what are you waiting for?

Enrol today (for only €99 🥳️) and start reaping the rewards of LinkedIn for sales!

TESTIMONIALS

⭐⭐⭐⭐⭐ "This is a lovely course that isn't time-consuming and has a lot of great information."

⭐⭐⭐⭐⭐ "This course was eye-opening to the nuances and power of Linkedin. The modules break each step down into bite-sized pieces so I didn't get overwhelmed. I'm not a natural Social Media people but Margo course has risen my SSI profile up already and I know the steps to take to keep it moving in that direction. Linkedin is one of my main sources of clients and now I feel confident that I will attract quality clients which will save time and increase revenue. "

⭐⭐⭐⭐⭐ "This is a very useful course if you are not a confident LinkedIn user yet. It will help you in an easy and manageable way to get an excellent profile. Many useful and interesting tips are being shared. "

⭐⭐⭐⭐⭐ "Grew 5 index score after following your tactics! "

⭐⭐⭐⭐⭐ Margo is a LinkedIn expert, someone whom I highly value. Don't hesitate to contact her for B2B social media advice and social-selling strategy and implementation.

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