How to Run Social Media the Right Way

There is a right way and a wrong way to run social media for your business.

The wrong way can lead to wasted time and money, and no sales. The right way will help you generate leads and sales in abundance.

Ready to start seeing results from your social media efforts? Read on!

Understand what makes social media platforms tick

Social media networks are businesses, and so their primary goal is to make money.

That means that everything they do, from the design of their interface to the way they surface content, is aimed at maximising profits.

If you want to be successful on social media, you need to understand how the algorithms which underpin these platforms work and how to use them to your advantage.

For example, the Facebook algorithm is designed to show users content that will keep them engaged on the site for as long as possible?

If you can create content that does this, you'll be far more likely to get your post seen by a wider audience.

By understanding how social media works, you can put yourself in a better position for success.

A social media strategy without a conversion strategy is meaningless

Social media is just the starting point. It’s the beginning of a conversation with your potential customer and audience.

Let's say you've got a great social media strategy in place and you're regularly publishing high-quality content. But what happens when people land on your website? Do you have a plan in place to turn those visitors into customers or clients?

Your social media strategy needs to have a clear and defined purpose from the outset. What are you trying to achieve? Is it brand awareness, traffic generation or lead conversion?

Once you know what your goal is, you can put together a plan of action that will help you achieve it.

Social media can attract attention for your creation, but have a clear plan to convert that attention into action.

Create for someone, not everyone. 

Deciding who your work is NOT for is as important as deciding who it is for.

When you create content, think about the specific needs of your target audience and what kind of problems they are trying to solve. By doing this, you can then create laser-focused content that speaks directly to them and you can avoid wasting time on social media while still connecting with the people who matter most to your business.

It’s not about creating what the masses want - it’s about finding the people who want what you create.

You don’t have to go viral.

You don’t need millions of followers.

You just need to find and connect with your people.

Maximize the value of your content

Re-purpose it. 

Remix it. 

Re-share it. 

Your content is an asset you can leverage over and over.

For example, if you've written a blog post, you can turn it into a social media graphic or an infographic. You can also remix it, by adding new elements or taking a different perspective. And of course, you can always re-create it, using different formats or mediums.

By using your imagination, you can ensure that your content has a long shelf-life and continues to engage your audience over and over.

Stop obsessing over meaningless metrics

Most metrics don’t matter!

The only numbers that do matter are the ones that are directly related to your ultimate goal. 

Let’s say your goal is sales. 

Would you rather have 100 new followers where 10 of them buy or 500 new followers where 5 do?

If your goal is to increase sales, then you need to focus on the metric that actually measures that!

Conclusion: make your social work harder for you!

If you can remember and live by the tenets outlined above, your social media strategy is sure to be on the right track.

For more detailed information on how to run your social media accounts the right way, sign up for my weekly newsletter.

I’ll send you tips, tricks and strategies that will help you take your social media game to the next level.

In the meantime, happy social media marketing!

Check out my course page.

Image by rawpixel.com