How to Use LinkedIn Creator Mode to Win More Customers

LinkedIn is a powerful social media platform for social selling. In recent months, LinkedIn has added features that make it an even more valuable tool for business owners and professionals. “Creator Mode” might just be the key to building your business and becoming recognised as an authority in your space.

What is LinkedIn creator mode and how can it help me grow my business?

LinkedIn creator mode is a profile setting on your LinkedIn profile that can help you grow your reach and influence on LinkedIn.

With creator mode, you get access to additional tools and features that help you produce high-quality content and reach more people. Creator mode also allows you to see real-time analytics on your posts, so you can track engagement and reach.

What Happens When You Switch On Creator Mode?

When you switch on creator mode the changes to your profile include:

• The Connect button on your profile will change to Follow.
• LinkedIn will display the number of followers you have in your profile introduction.
• You can display the topics you post about in your profile introduction as hashtags. This will make it easier for other LinkedIn members to discover your content and follow you. It follows that your content is more discoverable by the LinkedIn algorithm.
• LinkedIn will highlight your original content on your profile by moving your Featured and Activity sections to be first on your profile. 
• You become eligible to be as a suggested creator to follow so potential followers will discover you and your content across LinkedIn.
• You get access to creator tools such as LinkedIn Live Video and LinkedIn Newsletter if you meet the access criteria. 

Your Linkedin Profile Equals Your Sales Funnel

The most important addition when it comes to creator mode is the additional focus on the featured section.

Now with creator mode, this important part of your profile will be right up at top for easy access!

Think of the featured section as your "sales funnel".  

The featured section on your profile is where you can showcase content that will turn heads and get people interested in what's going on with YOUR business. You can showcase content that will move your ideal LinkedIn prospects through your sales funnel.  It might be that you sell courses, point to them from this section. It might be that you are building your email list, you can put an image and caption asking people to subscribe to your weekly newsletter. Either way, the featured section is a powerful lead generation tool!

Here is a screenshot of my featured section: 

Note that I use this space to showcase my program, "Digital Strategy in a Day" and I also link to my weekly newsletter subscription.

Conclusion: If you’re not using LinkedIn to its fullest potential, now is the time to start!

Creator mode can help you build your business and become recognised as an authority in your field.

I encourage you to experiment with all of the features that Creator Mode has to offer. With a little effort, you will see results and increase sales through social selling on this powerful platform.

*****

In my online course, "Generate Leads and Sales with LinkedIn", I take you step-by-step through

1. Turning Your Linkedin Profile into a Lead Generation Machine

2. Posting LinkedIn Content That Drives Business

3. Generating More Sales Conversations With LinkedIn.

With almost 3 hours of self-paced video content, this course is perfect for anyone looking to get more out of their LinkedIn presence.

So what are you waiting for?

Enrol today (for only €99 🥳️) and start reaping the rewards of LinkedIn for sales!

TESTIMONIALS

⭐⭐⭐⭐⭐ "This is a lovely course that isn't time-consuming and has a lot of great information."

⭐⭐⭐⭐⭐ "This course was eye-opening to the nuances and power of Linkedin. The modules break each step down into bite-sized pieces so I didn't get overwhelmed. I'm not a natural Social Media people but Margo course has risen my SSI profile up already and I know the steps to take to keep it moving in that direction. Linkedin is one of my main sources of clients and now I feel confident that I will attract quality clients which will save time and increase revenue. "

⭐⭐⭐⭐⭐ "This is a very useful course if you are not a confident LinkedIn user yet. It will help you in an easy and manageable way to get an excellent profile. Many useful and interesting tips are being shared. "

⭐⭐⭐⭐⭐ "Grew 5 index score after following your tactics! "

⭐⭐⭐⭐⭐ Margo is a LinkedIn expert, someone whom I highly value. Don't hesitate to contact her for B2B social media advice and social-selling strategy and implementation.

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