LinkedIn: Who to Connect With and Why?

Did you know that there are over 750 million users on LinkedIn? That’s a lot of potential customers and business partners waiting to be connected with!

LinkedIn can be a powerful tool for business owners when it comes to social selling and social media marketing. However, it is important to connect with the right people on LinkedIn in order to maximise your results. In this blog post, I will discuss who you should connect with on LinkedIn and why. I will also provide some tips on how to make the most of your LinkedIn connections!

Why it is vital you connect with the right people on LinkedIn?

The answer is simple: because not all LinkedIn connections are created equal!

It's really important that you build a network of useful "clean" connections on LinkedIn. By "clean" I mean people who are active, have a complete profile, and are in some way relevant to what you do.

The LinkedIn algorithm goes the extra mile to connect you to more people similar to who you are already connected with (personalised recommendations). You don't want to be connected with a bunch of "not relevant" accounts, as this can actually hurt your chances of being found in searches. Also think of the time wasted on people who will ask you for information but never buy.

It is therefore important that you review and clean your connections as a first step.

How to clean up your LinkedIn connections

You can actually download your LinkedIn data on an Excel sheet! This is super useful. You'll be able to batch review 10-20 profiles per day and work through them as you go!

Yes, this is manual but well worth the effort and who knows you might just come out of this exercise with some business leads as you "reconnect" with old connections.

Who should you be connecting with on LinkedIn?

By connecting with the right people, you can create powerful relationships that will help your business succeed. There are three types of people that you should be connecting with on LinkedIn: potential customers, business partners, and industry experts.

Potential Customers

The best way to connect with potential customers on LinkedIn is by joining relevant groups and participating in discussions. You can also send them InMail messages if you have something valuable to offer them.

Business Partners

LinkedIn is a great place to find business partners. You can connect with other businesses in your industry and see if there are any opportunities for collaboration.

Industry Experts

LinkedIn is a goldmine of industry experts. You can connect with them to learn new things, get advice, and stay up-to-date on trends in your industry.

Top Tips to Connect on LinkedIn

In order to make the most of your LinkedIn connections, it is important to be strategic about who you connect with. You want to connect with people who are relevant to your business and who can help you achieve your goals. Here are some tips for connecting with the right people on LinkedIn:

• Connect with people you know.
• Connect with people in your industry.
• Connect with people who can help you advance your career/grow your business.
• Connect with people who work at companies that you want to do business with.
• Connect with people who share your interests.
• Connect with people who can provide you with valuable insights and advice. 

In Conclusion

Be selective about the connections you make. Don't connect just for the sake of connecting or for having more connections. Don't forget to keep your LinkedIn profile up-to-date and complete. Your profile is your first impression on LinkedIn - make sure it's a good one! 

Make sure you're active on LinkedIn. Regularly posting updates, articles, and engaging in discussions will help you build your presence and therefore your connections and followers.

When it comes to making the connection. Connect by sending a personalised message rather than just clicking “connect”.

LinkedIn can be an extremely valuable resource for business owners. By connecting with other professionals in your industry, you can build relationships, find new customers, and learn about new trends.

*****

In my online course, "Generate Leads and Sales with LinkedIn", I take you step-by-step through

1. Turning Your Linkedin Profile into a Lead Generation Machine

2. Posting LinkedIn Content That Drives Business

3. Generating More Sales Conversations With LinkedIn.

With almost 3 hours of self-paced video content, this course is perfect for anyone looking to get more out of their LinkedIn presence.

So what are you waiting for?

Enrol today (for only €99 🥳️) and start reaping the rewards of LinkedIn for sales!

TESTIMONIALS

⭐⭐⭐⭐⭐ "This is a lovely course that isn't time-consuming and has a lot of great information."

⭐⭐⭐⭐⭐ "This course was eye-opening to the nuances and power of Linkedin. The modules break each step down into bite-sized pieces so I didn't get overwhelmed. I'm not a natural Social Media people but Margo course has risen my SSI profile up already and I know the steps to take to keep it moving in that direction. Linkedin is one of my main sources of clients and now I feel confident that I will attract quality clients which will save time and increase revenue. "

⭐⭐⭐⭐⭐ "This is a very useful course if you are not a confident LinkedIn user yet. It will help you in an easy and manageable way to get an excellent profile. Many useful and interesting tips are being shared. "

⭐⭐⭐⭐⭐ "Grew 5 index score after following your tactics! "

⭐⭐⭐⭐⭐ Margo is a LinkedIn expert, someone whom I highly value. Don't hesitate to contact her for B2B social media advice and social-selling strategy and implementation.

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